Company
5 min read
Make something agents want
The next trillion users of the internet won’t be people. Here’s what changes when your best customer never opens a browser.
Daniel Sato
For thirty years we designed software around a person looking at a screen. Forms, buttons and dashboards were the interface because people were the user.
A different kind of user
Agents don’t need a beautiful onboarding flow. They need a clear contract: what your product does, how to sign up, how to call it and what it costs. Everything else is friction.
Who builds it
Incumbents will bolt agent support onto products designed for clicks. The agent-first software of the next decade will come from teams that treat agents as first-class users from day one.